
India Influencer Report 2023-24
As the foremost influencer marketing platform, Zefmo Media Private Limited proudly releases its sixth edition of the India Influencer Report. This year's comprehensive analysis dives into the rapidly evolving influencer marketing landscape across India, showcasing significant data that highlights the sector's increasing relevance across various industries.
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Our latest findings indicate a seismic shift in marketing dynamics:
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76% of marketers now consider influencer marketing indispensable for brand building in India.
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54% see it as a robust alternative to traditional PR and advertising methods.
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A notable 88% observe the merging lines between social media influencers and the cinema industry, marking the convergence of digital and traditional media.
Key Insights from the 2023-24 Report:
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78% of marketers recognize influencer marketing as the primary tool for driving public and political discourse.
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62% report a rising acceptance of digital avatars, working alongside human influencers.
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55% of B2B companies are leveraging LinkedIn influencers for strategic industry engagement.
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64% note the direct impact of influencer marketing on e-commerce sales growth.
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45% express concerns about AI's evolving role in content creation, reflecting growing tensions between technology and creativity.
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This edition also discusses significant technological advancements in the sector, including the integration of AI and machine learning in campaign targeting and optimization. With the Advertising Standards Council of India (ASCI) enhancing regulatory frameworks, an impressive 93% of influencers have met the updated guidelines, ensuring authenticity in collaborations.
Additionally, 37% of influencers have noted an increase in non-commercial government partnerships, highlighting their role in public advocacy and communication.
The India Influencer Report 2023-24 by Zefmo is an essential resource for brands navigating the dynamic digital marketing landscape, demonstrating the growing impact of influencer marketing across business, entertainment, and political sectors.