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Zefmo’s ninth annual India Influence Report, The Intelligence Era, examines AI-led platforms, synthetic creators and human trust in influencer marketing. This page summarizes findings attributed to the report in public coverage and separates reported figures from the methodology details available to readers. It is not a substitute for the full report. What does the 2026 India Influence Report say? Market size: Adgully’s coverage of the report says India’s influencer market ha

Zefmo Media Private Limited is an influencer marketing and digital communications company based in Gurugram, India. Founded in 2017, Zefmo helps brands connect strategy, creators, content, social channels and campaign measurement. Its work can be scoped as a focused campaign, an ongoing programme or a connected set of services. What services does Zefmo provide? Influencer marketing Zefmo helps brands plan creator campaigns around the objective, audience and creative fit. A pr

Zefmo worked with TECNO Mobile on a smartphone unveiling campaign aimed at audiences in Tier 2 and Tier 3 cities in Uttar Pradesh and Bihar. The campaign involved 28 creators and produced more than 60 content pieces, reporting 2.73 million impressions and a 6.5% engagement quotient. The brief Build awareness and excitement for a smartphone unveiling among audiences in Uttar Pradesh and Bihar. The approach Zefmo selected 28 creators across technology, lifestyle and local cultu

Zefmo’s India Influence Report 2022 examined the role of hyperlocal micro-influencers in India’s creator economy. It drew on responses from more than 1,500 micro-influencers across 35 cities, covering their experiences with brand collaborations, platform choices, content formats and future plans. What the report explored The report looked at the growth of creators with close ties to local audiences, including those outside India’s major metropolitan centres. It considered how

Zefmo supported the launch of the Toyota Fortuner with an influencer campaign built around first-hand product experience and conversation. The campaign activated 400 creators and reported a cumulative reach of 5 million, 1.76 million impressions and 20 earned media stories. The brief Generate interest in the new Toyota Fortuner and bring the launch to the attention of relevant automotive audiences. The approach Zefmo organised an experiential drive camp that gave leading auto

Influencer marketing continues to be one of the most impactful ways for brands to connect with audiences. But as the space matures, performance expectations are rising, and so is the pressure to prove ROI. In 2025, measurement isn’t just a ‘nice to have,’ it’s a strategic imperative to improve and progress. This guide outlines how brands can effectively measure influencer marketing ROI and campaign success, the top metrics to track, and best practices for reporting.

As the influencer marketing landscape keeps evolving, 2025 is shaping up to be a year where focus and specialization will matter more than ever. With audiences becoming more discerning and algorithms favoring authenticity and engagement over vanity metrics, smart brands are turning toward influencers who operate within well-defined niches.

Influencer marketing is no longer just about virality or follower counts - 2025 marks a fundamental evolution in how brands and creators...