TECNO Mobile: Reaching Regional Audiences with Creators

Zefmo worked with TECNO Mobile on a smartphone unveiling campaign aimed at audiences in Tier 2 and Tier 3 cities in Uttar Pradesh and Bihar. The campaign involved 28 creators and produced more than 60 content pieces, reporting 2.73 million impressions and a 6.5% engagement quotient.

The brief

Build awareness and excitement for a smartphone unveiling among audiences in Uttar Pradesh and Bihar.

The approach

Zefmo selected 28 creators across technology, lifestyle and local culture, bringing together voices with relevance to audiences in the two states. The campaign used creator-led content to introduce the smartphone to regional audiences.

Reported results

28 creators

More than 60 content pieces

2.73 million impressions

6.5% engagement quotient

These figures are from Zefmo’s campaign reporting at the close of the campaign. The available record does not specify the campaign dates, measurement period or the formula used for engagement quotient; the results should not be treated as a guarantee of future performance.

To discuss a regional creator campaign, contact reachus@zefmo.com.