How Zefmo Used Creators to Launch Toyota Fortuner

Zefmo supported the launch of the Toyota Fortuner with an influencer campaign built around first-hand product experience and conversation. The campaign activated 400 creators and reported a cumulative reach of 5 million, 1.76 million impressions and 20 earned media stories.

The brief

Generate interest in the new Toyota Fortuner and bring the launch to the attention of relevant automotive audiences.

The approach

Zefmo organised an experiential drive camp that gave leading automotive bloggers time with the car. Creators shared their experiences through blogs and social posts, while a Twitter engagement activity helped sustain conversation around the launch.

Campaign results

400 creators activated

5 million cumulative reach

1.76 million impressions

20 earned media stories

The figures are drawn from Zefmo’s campaign reporting at the close of the campaign. Reach and impressions are distinct measures and should not be added together. The available record does not specify the campaign dates, measurement period or the detailed method used to calculate cumulative reach.

Looking to plan an influencer-led launch? Contact Zefmo at reachus@zefmo.com.